How Enjoy Good Health's Partnership with FatCat Coders Elevated Their E-commerce Brand

Enjoy Good Health stands out in the crowded and competitive market of supplements and vitamins in the USA for its quality and integrity. Recent Statista predictions anticipate the value of the U.S. dietary supplement market to reach 56.7 billion U.S. dollars by the end of 2024. There are 1,439 Vitamin & Supplement Manufacturing businesses in the US as of 2023, an increase of 4% from 2022.

The latest insights from the 2023 CRN Consumer Survey on Dietary Supplements reveal a significant trend. Supplements have firmly entrenched themselves in the daily routine of the American populace. A striking 74 percent of adults in the U.S. now incorporate dietary supplements into their lives. Additionally, 55 percent adopted them as a regular part of their health regimen as of October 5, 2023.

Founded by the knowledgeable yet digitally inexperienced duo, James and Lori Atkins, Enjoy Good Health has made its mark in the industry. Despite their lack of digital expertise, founders have used their deep understanding of health and wellness to create products that genuinely address consumers' well-being needs.

Zoran Lazic, founder of FatCat Coders, along with his team of digital marketing and e-commerce experts, offered the perfect solution for Enjoy Good Health. The FCC team eagerly took on the challenge, aiming to connect Enjoy Good Health's top-notch products with potential customers. The solution consists of integration with the Stripe payment system, a custom e-commerce website integration with the existing CMS, and Contentful for easier long-term maintenance and management of the site.

Enjoy Good Health website was designed not only to showcase Enjoy Good Health’s products in the best light possible but also to ensure an effortless shopping experience for customers. With a strong emphasis on user experience and aesthetic appeal, the website served as the cornerstone of their digital presence.

According to a McKinsey report, 71% of e-commerce consumers anticipate businesses to comprehend and address their individual interests, while 76% express frustration when companies neglect to do so, highlighting the contemporary consumer demand for personalized experiences from the brands they patronize.

We explored various platforms like Upwork to find a service provider who truly grasped our business and its unique needs among the abundance of options available. Despite the vast selection, we struggled to find the expertise.Lori AtkinsOwner @Enjoy Good Health

The decision to partner with FatCat Coders (FCC) was driven by prior successful collaboration. FCC has a proven track record of quality work, deep business understanding, promising ROI potential, and the trust and reliability they have demonstrated. These factors convincingly set FCC apart from other options and solidified the decision to move forward with them for Enjoy Good Health e-commerce and digital marketing initiatives.

The previous engagement had not only been successful but had also established a foundation of trust and demonstrated excellence in execution. FCC had already shown an outstanding level of commitment, expertise and understanding of our objectives.Lori AtkinsOwner @Enjoy Good Health

For a company founded by individuals with limited digital experience, the shift towards an advanced e-commerce and digital marketing strategy was a significant transition. 

Adapting to this change required not only learning new technologies and platforms—but also a cultural shift within the company to embrace digital tools and approaches.

On the other side, the market is highly competitive, with numerous players vying for consumer attention. With an abundance of options available, companies must strive to stand out and capture the interest of potential customers.

Key to EGH's growth has been the relentless pursuit of testing various marketing and operational strategies. That has allowed us to identify what resonates best with its target audience.Zoran LazicCEO @FatCat Coders

After 2 years in the vitamins and supplements market, Enjoy Good Health has established a significant base of loyal customers, poised for further growth in the coming period. One notable example is that sales have been made in nearly all 50 states across the USA.

“Efforts in optimizing the website for easier navigation, faster load times, and a streamlined checkout process have made it much more convenient for customers to shop with us,” says James Atkins. “This focus on user experience is aligned with our strategy to provide exceptional service and support customer retention.

By leveraging data analytics and staying abreast of market trends, the FCC has ensured that its offerings remain appealing and competitive. Additionally, FCC has placed a strong emphasis on website usability, making it easy for team members to implement changes swiftly, ensuring the online shopping experience remains seamless for customers.

EGH's commitment to maintaining open lines of communication with potential and existing clients has also played a critical role in its burgeoning success. By understanding customer needs and feedback, EGH has been able to tailor their products and services to meet and exceed expectations, fostering a loyal customer base ready to support the brand's growth in the future.

By continuing to adapt, innovate, and place customer satisfaction at the core of their business strategy, EGH is well-positioned to leverage opportunities for growth and expansion in the years to come.Zoran LazicCEO @FatCat Coders

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