Amplitude

Amplitude is a product analytics platform designed to help businesses track user behavior, measure engagement, and optimize product experiences. With event-based tracking, cohort analysis, and retention insights, Amplitude enables data-driven product development by identifying what features drive growth and retention.

Key Features

• Event-Based Tracking – Monitor user actions across websites and mobile apps.

• Cohort Analysis – Segment users based on behaviors and retention patterns.

• Retention and Funnel Analysis – Track user drop-off points and optimize conversions.

• A/B Testing Integration – Compare different product experiences for better decision-making.

• Predictive Analytics – Leverage AI-powered insights for proactive improvements.

Best Use Cases

✔️ Understanding user engagement and product adoption
✔️ Identifying churn patterns and improving retention rates
✔️ Optimizing onboarding experiences for new users
✔️ A/B testing product features for better performance
✔️ Measuring the impact of product updates and releases