How FatCat Coders Powered Calendly's Marketing Presence

In the growing world of digital solutions where online scheduling platforms are increasing, standing out requires innovative technology and a top-notch team. This is the core philosophy of Calendly, where a mix of diverse talents and dedication drives success.

The Challenge: Overcoming Traditional Engineering Support in Marketing

After the long-term collaboration of FatCat Coders and Calendly, Jennifer Garcia, the Sr. Web Marketing Manager of Calendly, faced a challenge: the marketing team was held back by their reliance on traditional engineering support, causing delays and communication issues.

With strategic vision and determination, Jennifer aimed to change the situation. She recognized the need for specialized skills and a flexible approach, so she brought once again in the engineers from FatCat Coders.

I had the privilege of meeting several engineers from FatCat Coders who were contributing to various projects at Calendly, and I quickly recognized their pivotal role in the success of their teams. They has proven to be diligent, brilliant, inquisitive.Jennifer GarciaSr. Web Marketing Manager @Calendly

Jennifer's and Calendly's partnership with FatCat Coders came from a deep understanding of what Calendly needed to boost its marketing efforts.

After a successful previous collaboration starting as a referral in 2020 and evolving into team extension and long-term support, the start of this project was smooth and effective.

The proposition went beyond mere cost-effectiveness, paring quality, and innovation that stood out starkly against their competitors.

The engineers at FatCats brought with them not just technical proficiency but an enthusiasm and commitment to their craft.

This team didn’t just complete tasks; they envisioned success alongside Calendly, showing dedication and drive that was truly inspiring. Diving into projects, anticipating challenges, and proposing creative solutions was the key.

Moreover, FatCat Coders' culture of continuous learning and adaptability kept them at the forefront of technological advancements. This ensured that Calendly wasn't just keeping pace in the digital scheduling space but setting the pace.

Check out all the skills that our developers have in the FatCat Developers' Skills Directory.

Jennifer’s choice was repeatedly validated by how easily FatCat Coders fit into her team, speeding up projects and boosting creativity and innovation in their campaigns. This strategic alliance met Calendly’s immediate marketing needs and set them up for long-term success.

FatCat Coders proved to be true innovation partners, embodying the dedication and excellence Jennifer sought. This partnership became a key part of Calendly's strategy, helping them thrive in a crowded market.

FatCat Coders is a highly-skilled, competent group of thinkers, strategists, and workers. You improve all the time, and I can see it. I would consider you more than engineers or designers, you bring strategy, and I appreciate it.Ty CollinsFormer Head of Marketing @Calendly

Supported by FatCat Coders' expertise, Calendly achieved remarkable milestones, including the successful implementation of A/B testing strategies and the ambitious redesign of the website within just four months. 

This partnership not only demonstrated a commitment to innovation but also ensured steady progress toward quarterly Objectives and Key Results (OKRs), stressing a blend of creativity and strategic alignment.

This teamwork allowed Jennifer to create a quick and flexible marketing strategy based on data-driven decisions. With FatCat Coders' help, she easily stayed on top of new trends and audience preferences.

With FatCat Coders' expertise, Jennifer gained benefits and ensured future growth.

The partnership also fostered a culture of improvement and high performance in her team. This matched their aim for market leadership and ongoing progress.

This group of people is unlike any other I have encountered. Honest, dedicated, and passionate about delivering a great product.Jennifer GarciaSr. Web Marketing Manager @Calendly

Jennifer and the FCC team had to overcome time zone differences. They needed to ensure seamless collaboration across different working hours. This required strategic planning and agile communication tools.

Their approach was based on three things. First, using Slack for constant communication. Second, using various planning tools to align tasks and deadlines. Third, holding regular meetings to sync efforts.

Their simple strategy helped them handle the risks of not sharing working hours with FatCat Coders. Slack became the lifeline for real-time updates.

This ensured that despite the time difference, collaboration remained unhindered, and productivity flowed seamlessly.

This setup allowed smooth collaboration and productivity, despite time differences.

Planning tools provided clear views of timelines, roles, and goals. Jennifer and her team set expectations, assigned tasks, and tracked progress. This kept everyone informed and aligned, no matter where they were.

Regular status and planning meetings became essential. Conducted via video conferencing to accommodate all parties involved, these meetings served as a platform for reviewing progress, addressing challenges, and strategizing for upcoming phases of the project.

Having meetings at the same time each week created a routine. This helped counter time differences and showed commitment to the project.

Using Slack, planning tools, and regular meetings, Jennifer and her team tackled time zone challenges.

The mix of tech and communication made collaboration smooth. It kept projects on track and ensured a strong partnership with FatCat Coders, despite distance and time issues.

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