Google Looker Studio

Google Looker Studio is the evolution of Google Data Studio, now part of the Google Cloud ecosystem. It combines data analytics, business intelligence (BI), and visualization into one robust platform, empowering teams to make data-informed decisions.

Key Features

• Unified Data Platform – Seamlessly integrates with BigQuery, Looker Blocks, and Google Cloud services.

• Advanced Data Modeling – Offers SQL-based data modeling for clean, scalable analytics.

• Secure Access Controls – Manage user permissions and data governance with enterprise-grade security.

• Custom Visualizations – Use JavaScript or third-party tools to create tailor-made visual reports.

• Cross-functional Collaboration – Enables data analysts, marketers, and business teams to work together in a single workspace.

• Embedded Analytics – Add interactive dashboards directly into apps or websites.

Best Use Cases

✔️ Enterprise BI and analytics across departments
✔️ Cloud-native data reporting with BigQuery
✔️ Marketing performance analysis
✔️ Customer journey tracking
✔️ Product usage insights for SaaS platforms