How does Looker Studio integrate with other Google products?

One of Looker Studio’s biggest strengths is its seamless integration with the Google ecosystem, which simplifies data consolidation and visualization.

Key Integrations Include:

Google Analytics (GA4)

Pull user behavior, page performance, conversions, and events into interactive dashboards. This is ideal for tracking marketing funnels and user flows.

Google Ads

Track impressions, click-through rates, cost-per-click, and ROI across search and display campaigns in real time.

Google Sheets

Connect spreadsheets as a live data source for KPIs, budgets, editorial calendars, and manual data input from other teams.

BigQuery

Analyze large datasets stored in Google Cloud without writing complex SQL. BigQuery integration makes Looker Studio powerful for enterprise reporting.

Google Search Console

Visualize organic search data like impressions, clicks, and average position. Segment by page or keyword directly within Looker Studio.

Google Drive

Store and manage your Looker Studio files within Google Drive for easy sharing and access control.

These integrations allow users to consolidate multi-source data into a single dashboard, providing complete visibility into marketing, operations, finance, and product performance.