What types of dashboards can be created in Looker Studio?

Looker Studio enables the creation of a wide range of interactive, real-time dashboards tailored to various business use cases. Whether you're in marketing, finance, or product development, Looker Studio provides the tools to turn data into actionable insights through intuitive visuals.

Here are some of the most common dashboard types you can create:

1. Marketing Dashboards

Track campaign performance across platforms. These dashboards often include:

• Website traffic sources

• Google Ads spend and conversions

• SEO keyword performance (via Google Search Console)

• Social media metrics (when combined with 3rd-party connectors)

2. eCommerce Dashboards

For online retailers, dashboards can be built to show:

• Daily sales and revenue trends

• Cart abandonment rate

• Top-performing products

• Conversion rate by channel or campaign

3. Financial Dashboards

Finance teams use Looker Studio to monitor:

• Monthly recurring revenue (MRR)

• Gross margin, profit, and burn rate

• Budget vs. actual spend

• Cash flow projections

4. Sales Dashboards

Track deals, pipelines, and performance by:

• Revenue by sales rep

• Lead-to-close conversion rates

• Customer acquisition costs

• CRM data (via Google Sheets or BigQuery)

5. Operations & HR Dashboards

Used to monitor:

• Employee productivity

• Project timelines and KPIs

• Workforce distribution

• Departmental budget utilization

6. Executive Dashboards

High-level overview for leadership, including:

• Key business metrics

• KPIs by department

• Custom goal tracking

Looker Studio is flexible enough to combine multiple sources and metrics into a single unified view, giving stakeholders across the organization access to insightful, role-specific data dashboards.